Magnolia Bakery an Iconic NYC brand opens in BGC

M Bakery brings the Magnolia Bakery brand of classic American desserts to Manila

M Bakery Hey its ChelM Bakery, known in New York as Magnolia Bakery, is popular for its freshly baked desserts, including its signature banana pudding, cupcakes, cakes, pies, and cookies, is opening in BGC on August 22, 2018.  Since it first opened its doors on Bleecker Street in NYC’s West Village in 1996, the brand (a franchise of New York City’s iconic Magnolia Bakery, one of the most widely recognized bakeries in the world) has been delighting patrons with its warm, inviting décor, baked-from-scratch desserts and beautifully decorated cakes and cupcakes.

Today, Magnolia Bakery, called M Bakery in the Philippines, has corporately-owned locations in Boston, New York, Chicago and Los Angeles in the United States and franchise locations in Seoul, Mexico City, Dubai, Abu Dhabi, Kuwait City, Riyadh, Amman and Doha internationally.

M Bakery Hey its Chel

“We’re excited to finally be offering the same wide variety of classic American desserts featured at the brand’s NYC shops,” says Stewart Ong, Managing Partner of Phil Jacobe Ventures, Inc., M Bakery Franchisee.  “The freshly baked goods you will find at M Bakery will be perfect for breakfast, for a mid-day snack, and to end your meal.”

The aroma of freshly baked cookies will lead you to the Lower Ground Level of One Bonifacio High Street Mall on 5th Avenue corner 28th Street in Bonifacio Global City. M Bakery BGC recreates the charming vintage atmosphere, outstanding customer service and unique sensory experience for which Magnolia Bakery is known.

From the charming vintage atmosphere, where cakes and cupcakes are decorated in full customer view, to the outstanding customer service, every visit to M Bakery promises to be a treat for the senses. As Pastry Chef and Partner Candy Lu describes it, “we are much more than just a bakery, we are an experience.”

M Bakery Hey its Chel

Adds Candy Lu: “Just last year, Magnolia Bakery’s cupcakes were among Zagat’s ‘9 Game-Changing Desserts to Try Around the U.S.’. The Bakery’s cupcakes were also celebrated following a cameo on Sex in the City. But a look at our menu tells you that we are so much more than cupcakes!”

M Bakery BGC Hey its Chel

“With the passion Filipinos have for food – and particularly sweets – we are excited to be bringing Magnolia Bakery’s iconic bakery experience to the Philippines,” said Steve Abrams, CEO, Magnolia Bakery. “With M Bakery, we are committed to sharing the same NYC experience with guests in Manila, making freshly baked desserts by hand in small batches, the live theater of icing cakes and cupcakes and warm, inviting customer service. We look forward to celebrating life’s sweetest moments with patrons from around the Philippines.”

M Bakery BGC

Here are five must-try items on the M Bakery menu that you must make certain you sink your teeth into:

Banana Pudding

M Bakery Hey its Chel

Made with layers of vanilla wafers, fresh bananas and creamy vanilla pudding, this is absolutely the fan favorite. Banana Pudding at M Bakery comes in a chocolate version too, where layers of OREO® wafers, creamy chocolate pudding and chocolate shavings replace the vanilla wafers and pudding.


M Bakery BGC

The popular chain’s world-famous cupcakes! Choose from the classics – rich buttery Vanilla or moist and velvety Chocolate – or the always popular Red Velvet with whipped vanilla or cream cheese icing. You’ll find seasonal cupcake flavors too.


Magnolia Bakery BGC

Which cheesecake to sink yourself into? We suggest that if you must try only one, go for Key Lime or Red Velvet on a cookie crumb crust.

Icebox Desserts

icebox cake and bars are great for warm weather! M’s icebox desserts come in bars, mini pies and 9” cakes.

Cakes for celebrations big and small

M Bakery Hey its ChelM Bakery Hey its Chel

Carrot, Coconut, Devil’s Food, German Chocolate, Hummingbird, Red Velvet. Also on offer are cakes for advance order: Confetti, Banana, Caramel, Flourless Chocolate, and Lemon. In 6” and 9” sizes, there’s a cake for every occasion!

M Bakery Hey its ChelM Bakery Hey its Chel

About Magnolia Bakery
Est. 1996
Magnolia Bakery opened its first location on a cozy street corner in the heart of New York’s West Village (401 Bleecker Street) in the summer of 1996. From its inception, Magnolia Bakery has been cherished for its classic American baked goods, vintage decor and warm, inviting atmosphere.
In 2007, Magnolia Bakery’s original owner passed her oven mitts to Steve and Tyra Abrams. Together, the Abrams’ have thoughtfully expanded the bakery from its first West Village shop to locations worldwide. Today, Magnolia Bakery can be found in New York City, Boston, Chicago and Los Angeles in the United States and Seoul, Mexico City, Dubai, Abu Dhabi, Kuwait City, Riyadh, Amman and Doha internationally.
In addition to its newest location in Manila, Magnolia Bakery is also opening locations in Washington, D.C., Sao Paulo and Istanbul.
Magnolia Bakery is dedicated to serving its nearly 250 handmade menu items with superior customer service.  From seasonal fruit pies and beautifully decorated cakes to rich cheesecakes and our world-famous banana pudding, Magnolia Bakery’s team hand makes each dessert on the premises every day.
At Magnolia Bakery, our philanthropic efforts are guided by the notion that charity begins at home and then extends to the global community. From daily donations to local food pantries to international relief efforts, we’re committed to supporting our community. In the past, we’ve partnered with the Breast Cancer Research Foundation, Autism Speaks, NRDC and Michael J. Fox Foundation, among others.  In addition, we’ve worked with schools and organizations in our local communities and numerous programs that support children and families.

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