In a touching new Jollibee ad, the Muhlachs give us another heartwarming glimpse of their family life

Being a celebrity comes with a multitude of “rewards,” including fame, fortune, and countless public milestones. But for celebrity parents Aga and Charlene Muhlach, there’s no greater joy than being able to give their best for the twins, Atasha and Andres.

In a heartwarming new commercial for Jollibee, former beauty queen and renowned actress-host Charlene professes that her “greatest joy” in life are her twin children, who had grown up relatively away from the limelight.

The ad begins with Charlene getting up very early to get her twins ready for their various extra-curricular activities, and continue on with glimpses into her family’s life. She reads a heartfelt message for her children, expressing how she had dreamed of having them in her life and how she and husband Aga have always strived to give them the best.

“I can’t believe how time has just passed so fast, and totoo pala ‘yung sabi nila, that no matter how old you get, you’ll forever be babies in my eyes. I want you to know that we tried every day to give you the best at hindi kami magsasawang alagaan at mahalin kayo,”  —a sentiment that many parents can truly relate to.

The message that Charlene addresses to her children in this newest Jollibee ad is almost verbatim of her Instagram post on the twin’s birthday, which, as of the commercial’s release, garnered over 50,000 likes. As it was written straight from a thoughtful and well-spoken mother’s heart, the message became an instant hit among Filipino netizens who related to the emotions in Charlene’s post.


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💛 Dearest Atasha & Andres, Growing up i’ve always dreamt of having one boy & one girl… Not knowing eventually later on in life I would be blessed with Twins.👫 I still remember vividly the day when the both of you were born. @atashamuhlach_ & @aagupy, you have brought & continue to give so much happiness, joy & love into our lives!! Totoo pala.. when they say.. no matter how old your children become, they will always feel like they’re your babies & the parents unconditional love for their children will be there forever!! As the both of you turn 17 today.. (I can’t believe how time has passed so fast!!) know that your Dad & Mom love you, so so so much & wholeheartedly ♥️ We will always be here for the both of you, no matter what!! Atasha & Andres, you make us proud as your parents!!! & more importantly, your kind hearts is what I truly admire in the both of you!! Your dad and I are so happy that God has blessed us with wonderful & god fearing children like you..♥️& through the years as parents, we continue to try our best, to give you wings to fly & now that both of you are already 17.. you are ready to fly!!! We are truly excited to see what life has in store for the both of you. ♥️ Your Dad & I will be your biggest supporters & cheerleaders in life.. Happy 17th birthday my loves.. ♥️We love you so much Ate & Kuya!! & again, know in your hearts that your Mom and dad will be here for you, forever…♥️😃♥️@atashamuhlach_ & @aagupy #youwillforeverbemybabies 👩‍❤️‍👩 #happybirthday17thbirthday 😃🎂😃 @agamuhlach317 ♥️

A post shared by Charlene Gonzalez-Muhlach (@itsmecharleneg) on


View this post on Instagram

💛 Dearest Atasha & Andres, Growing up i’ve always dreamt of having one boy & one girl… Not knowing eventually later on in life I would be blessed with Twins.👫 I still remember vividly the day when the both of you were born. @atashamuhlach_ & @aagupy, you have brought & continue to give so much happiness, joy & love into our lives!! Totoo pala.. when they say.. no matter how old your children become, they will always feel like they’re your babies & the parents unconditional love for their children will be there forever!! As the both of you turn 17 today.. (I can’t believe how time has passed so fast!!) know that your Dad & Mom love you, so so so much & wholeheartedly ♥️ We will always be here for the both of you, no matter what!! Atasha & Andres, you make us proud as your parents!!! & more importantly, your kind hearts is what I truly admire in the both of you!! Your dad and I are so happy that God has blessed us with wonderful & god fearing children like you..♥️& through the years as parents, we continue to try our best, to give you wings to fly & now that both of you are already 17.. you are ready to fly!!! We are truly excited to see what life has in store for the both of you. ♥️ Your Dad & I will be your biggest supporters & cheerleaders in life.. Happy 17th birthday my loves.. ♥️We love you so much Ate & Kuya!! & again, know in your hearts that your Mom and dad will be here for you, forever…♥️😃♥️@atashamuhlach_ & @aagupy #youwillforeverbemybabies 👩‍❤️‍👩 #happybirthday17thbirthday 😃🎂😃 @agamuhlach317 ♥️

A post shared by Charlene Gonzalez-Muhlach (@itsmecharleneg) on

Aga, well-loved member of the Jollibee family, caps off the ad with another heartwarming sentiment—that we only want to give only the best for the best. The best people in our lives, our families, deserve only the best-tasting crispylicious, juicylicious Chickenjoy. The beloved Jollibee favorite that has captured the hearts and taste buds of Filipinos for generations.

“As the country’s biggest fast-food brand and a proudly homegrown Pinoy company, we at Jollibee have always strived at being the best in every way possible especially for our products,” said Cathleen Capati, Jollibee AVP for Flagship Category. “Chickenjoy and the role it plays in bringing Filipino families together, like the Muhlachs having meaningful family bonding moments during mealtimes, has been one of Jollibee’s greatest joys.”

Just Like the Muhlachs, ring in 2019 with renewed love for family—with only the best-tasting crispylicious, juicylicious Chickenjoy on the table.

For more information on Jollibee’s products and promotions, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @Jollibee on Twitter and Instagram.