San Miguel Pale Pilsen releases two music videos as a way to unite millennials with the older generation

I’m sure you’ve seen the music videos that are being shared all around social media and even in the commercials when you’re watching your favorite TV shows. In case you still haven’t – you can click here to watch Side A and Side B music videos, or you can also watch both videos Side by Side. Yes, you got that right – Both videos have a secret hiding in plain sight: They interact as one! No downloads or website required.
San Miguel Pale Pilsen proves that no matter the generation, the essence of brotherhood or samahan remains true.

On May 14, 2019, San Miguel Pale Pilsen released two music videos in celebration of lasting friendships. #WalangIwanan

The first music video, “Side A”, perfectly captures how older drinkers partied in the day, complete with flared pants, long hair, disco music and San Miguel Pale Pilsen.

The second music video, “Side B”, is a more modern take, showing younger drinkers having fun in 2019, hitting clubs in street wear, showing off hip-hop moves, partying to electro beats, and enjoying the same San Miguel Pale Pilsen.

A concept meant to answer the question: How do you connect older drinkers with younger ones? Especially at a time when generation gap is more pronounced than ever? Well, San Miguel Pale Pilsen’s latest music videos offer both generations a reason to bond with each other.

We attended the San Miguel media launch to celebrate the music videos Side by Side at Whitespace and the venue gave us massive nostalgia! From 90s games like pick up sticks, jackstones to a classic disco party – they have transformed White Space into what your friend’s typical basement or a hangout place would look like.

Hey its Chel San Miguel Event

Hey its Chel San Miguel Event

Photos from Konyo Queen and Yogo and Cream.
Much has been said about the differences between millennials and the older generation, said Bea Totanes, Brand Manager for San Miguel Pale Pilsen, To make two contrasting generations realize that they actually have more in common, that is something I think we can be proud of as a brand.

A basketball shot in “Side A” becomes a video game alley-oop pass in “Side B”. Electro-infused vocals in one video is harmonized by Motown-style backup singers in the other. A classic disco dance move in one video is complemented by a pop-and-lock move in the other.

The experience is a mind-blowing cinematic ride that encourages viewers to grab a friend and watch together by simply pressing play simultaneously. No downloads or website required.

Chel Inumerable San Miguel Pale Pilsen

What sets this campaign apart from previous campaigns that have used dual mobile video executions is the merging of standalone songs from two contrasting genres to bridge the gap between generations. It is a triumph of painstaking filming, songwriting, choreography, and production design.

San Miguel Pale Pilsen Side by Side

The videos are part of the brand’s campaign to celebrate lasting friendships with the theme “Kahit Kailan, Walang Iwanan.”